Abstract

This qualitative study explores the recent changes in food preferences amongst the Japanese generation aged 15-30. Moreover, this study aims to ascertain the reasons behind the changes and the correlation between transcultural society and food habit changes. Japanese cuisine has gained popularity worldwide. However, as soon as Japanese cuisine became popular, foreign cuisine became part of Japanese life. With time, almost every country has become a Transcultural society, and Japan is no exception. The findings of this study demonstrate that nearly every Japanese national consumes foreign cuisine, and the number of consumers is relatively high amongst the young generation of Japan. In transcultural Japan, a transnational cultural element, foreign cuisine changes the food habits of the Japanese young generation. Moreover, the availability of foreign cuisines and lifestyles has fastened the growth of consumers of foreign cuisines in Japan.

Keywords: Transcultural society, food habits, young generation, Japan

Notes on Contributor
Department of Japanese Studies, Faculty of Social Sciences, University of Dhaka, Bangladesh, Email: khandokartazinai@gmail.com